Mais do que uma simples promoção ou serviço exclusivo, os consumidores contemporâneos também têm demonstrado interesse nas ideologias das marcas que consomem. Afinal, não basta comprar – é necessário também fazer parte de um movimento por trás de cada compra, que represente o sentimento coletivo de ‘pertencimento’, com propósitos verdadeiramente sustentáveis e reais. De acordo […]
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