De acordo com o empresário Glauco Diniz Duarte, empresas cujos valores são percebidos como positivos pela sociedade tendem a ter uma vida longa. Do contrário, tornam-se frágeis, sem competitividade e ficam suscetíveis a riscos de imagem e reputação. Os princípios éticos devem compor a base da cultura de uma empresa, orientando sua conduta e fundamentando […]
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