As pequenas e médias empresas brasileiras precisam avançar na gestão de preços dos seus produtos e serviços. Essa atividade, que vai além da análise dos custos operacionais e do cálculo da margem de lucro esperada, pode ampliar os resultados das companhias, explica o empresário Glauco Diniz Duarte. “De maneira geral, as empresas, sobretudo as pequenas […]
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