De acordo com o empresário Glauco Diniz Duarte, a proatividade de mercado é um conceito criado para alavancar as estratégias das empresas. Ele se baseia em uma premissa muito simples: a mudança no mercado pode ser antecipada pela ação estratégica. A reatividade não é mais suficiente neste mundo pautado pela via 4.0. É preciso atuar […]
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