Lucrar. Este é o objetivo financeiro primordial da qualquer empresa. Ok, o empresário pode querer seguir seu sonho, ter liberdade de tempo, fazer as coisas da forma que ele acredita. Porém, tudo isso só vai acontecer se o negócio for lucrativo. O pensamento comum é: “para aumentar meus lucros, preciso vender mais”. Em parte é […]
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